One of the perks of owning a Shopify Ecommerce store is that you don’t need to be an experienced web developer to completely transform your site into everything you’ve dreamed of. The beauty of Shopify is that it is completely customizable with the help over 4,000 Shopify Apps found in the App Store.

Running an ecommerce store involves more than just setting up an effective website. These days a successful ecommerce business has great SEO, an easy user experience, secure checkouts, email marketing, loyalty programs and more.

To help you decide on the best Shopify Apps for your website, we’ve pulled together a list of the best free Shopify Apps & paid Shopify Apps of 2022.

Best Free Shopify Apps

1. Plug In SEO

Plug In SEO is an all-in-one on-page SEO manager app that helps you improve your search rankings and increase your web traffic.. Use it to optimise your Shopify website for SEO.
Price: Free (Pay more for additional features)

  • Bulk Meta Title & Description Editor
  • Comprehensive Schema Markup
  • Find Keywords That Drive Traffic
  • 404 Broken Link Redirects
  • Conduct SEO Scan/Audits
  • Top-Rated Support

2. Smile

Smile is a modern rewards program, completely customizable and easily integrated with your existing brand. Give your customers exclusive perks, discounts and incentives for staying loyal to your business.
Price: Free (Pay more for additional features)

  • Loyalty points program
  • Referal program
  • VIP program
  • Pop-up rewards panel
  • Integrations with your other favourite Shopify Apps & marketing tools

3. Judge Me lets you collect and display star ratings and reviews on your Shopify products. Include social proof and user-generated images and videos on your Shopify product pages to increase conversion, boost traffic and increase trust. Price: Free (Pay more for additional features)

  • Unlimited review requests
  • 6 free themes to show your best ratings
  • Question and Answers
  • Share on Social Media
  • SEO Rich Snippets
  • Integrate with other apps
  • World-class support

4. InstaFeed

InstaFeed is an official instagram app that allows you to display custom, shoppable Instagram feeds to your Shopify website. Best used for creating Social Proof, helping your increase your Instagram followers & keeping your website content looking fresh. An Instagram feed like InstagFeed is common practice for ecommerce stores making this Shopify app a must-have for any online business.
Price: Free (Pay more for additional features)

  • Minimal and elegant feed
  • Fully customizable
  • Quick & easy set-up
  • Image and video support
  • Compatible with all themes and devices
  • Tag products on your posts
  • Filter your posts by hashtags (Instafeed Plus)
  • Personalised support

5. EasyShip

EasyShip is an all-in-one shipping app that helps your lower the cost of shipping to customer all over the world. Thousands of retailers use this free Shopify app to save time and money on delivery services. The app allows you to manage orders, print shipping labels, store product dimensions, generate return orders and more all from it’s easy-to-use dashboard.
Price: Free (External Charges apply)

  • Sync all orders to one place
  • Store product dimensions and weights
  • Monitor shipping notifications
  • Generate return labels
  • Find the best prices for shipping all over the world
  • Easy-to -use dashboard
  • See exact import tax, VAT, GST and other fees upfront so there are no surprises
  • Let your customers choose between the cheapest, fastest or best-value delivery solutions
  • Send customers a link to track orders in real time
  • Customizable tracking pages & emails

Best Paid Shopify Apps

1. Quick Books

QuickBooks complete business solution. Suited to small-medium sized businesses who are ready to scale up, Quickbooks offers a business and financial management suite including tools for accounting, inventory managment, payroll, invoicing, expense management, budgeting, payment processing, and accounts receivable and accounts payable management. Quickbooks is an external piece of software that integrates seamlessly with Shopify and is one of the best Shopify Apps on the market for growing businesses.
Price: From $22

  • Create custom invoices with built-in payments and tracking.
  • Track all your business expenses in one place
  • Manage your payroll and ATO obligations
  • Manage GST & BAS
  • Insights & reporting tools
  • Easy to use mobile app
  • Track & manage inventory

2. Klaviyo

Klaviyo is one of the leading Shopify tools for digital marketing. It allows ecommerce businesses to send personalized emails & SMS messages, create sign-up forms and manage seamless CRO campaigns. Klaviyo is an external piece of technology that integrates with Shopify with an app. It is designed to scale up as your business grows, so there is no need to switch to a new platform as your business needs develop.
Price: Calculated based on your audience size

  • Integrate with other marketing and eccomerce tools such as Facebook, ShipStation, and Smile Loyalty.
  • Flexible account options
  • Easy to use pre-built forms, templates, and automations
  • Create personalised messages with dynamic content
  • Easy-to-use automation options such as abandon cart & welcome series.
  • A/B testing cabailities
  • Segment your audience based on how they’ve interacted with your brand in the past.
  • Growth-focused reporting
  • SMS
  • Social advertising
  • Reporting & insights tools

3. Recharge

Turn your ecommerce store into a subscription-based business! Recharge let’s your manage your subscription business with it’s powerful merchant portal, all while letting the customer completely manage their subscription right from your Shopify website! Price: Pay per transaction

  • Quick and easy set up
  • Works with Shopify payments
  • Integrate with marketing tools such as Klaviyo, Gorgias & more
  • Let your customers manage their own subscriptions through the customer portal
  • Increase your average order value through up-sells
  • Automatic notifications
  • Let customers skip or reschedule deliveries, swap products and more
  • Measure performance with ReCharges analytics
  • Track product performance in real-time

The best thing about Shopify is its functionality and the versatility you can bring to your website simply by installing the right app from the Shopify App store. Check out the Shopify App Store and discover the thousands of apps you could be using today!