If you want to build a successful eCommerce site on Shopify, you need to invest time and money. However, you can start by using the right apps. There’s a great variety of Shopify apps that can help you improve functionality and productivity, but the problem is choosing the right ones.

Don’t worry, though, because I’m here to help. This list of 5 essential Shopify apps for eCommerce beginners will help you get started on the right foot.

1. ALT Text

If you want to improve search engine optimization, keywords can only go so far. This app will allow you to step up your game by automatically creating the ALT Text needed for the images on your Shopify store. This will help your products rank higher on search engines and it will drive more traffic to your site.

2. Better Coupon Box

Marketing is one of the biggest challenges for small business owners. After all, if no one knows about your product, it won’t matter how great it is. When potential clients find your Shopify store, they will have a few key things in mind, the most important ones being: what’s the cost and could they get a good deal?

That’s where Better Coupon Box comes in, as it provides customers with money saving opportunities through scheduled popups offering discounts on their next purchase in exchange for following your social media profiles. This will increase sales and also improve your follower numbers and social media influence.

3. Facebook Store

Facebook is an important marketing tool and there’s no denying that. If you want your small business to grow, you definitely must include this platform in your strategy. That’s where the Facebook Store app comes in, making it possible for you to display your Shopify products on Facebook. This will allow clients to purchase via the Facebook page, essentially making your Facebook page an extension of your Shopify store.

4. Plug-In SEO

Optimizing your storefront is key to make sure your store and products are popular on search engines. Improving SEO will help you increase traffic and help increase revenue. This is why identifying SEO problems is vital, especially when you consider the competition.

That’s where Plug-In SEO comes in. This app will help you identify any problems you may have with SEO and determine whether or not they should be fixed. It does this by scanning your homepage and analyzing the information. Once it does this, it’s easy for you to make the changes you need to optimize your storefront.

5. Shippo

As your business starts to grow, you’ll have more and more packages to deliver. Staying on top of package dimensions, weights, shipping labels and other details will become more challenging. That’s why Shippo is a necessary Shopify app. Whenever a product is ordered, all the shipping information will be deliver to Shippo so you can print a label for the products ordered without having to type the information yourself. Thus making the process more efficient!