Poketo - Shopify Store Analysis

Creative

Since its foundation in 2003 by husband-and-wife team Ted Vadakan and Angie Myung, Poketo has grown from a small startup into a creative hub and online destination. A lifestyle brand born out of the desire to infuse every day with aesthetic intentionality, Poketo has carefully curated and created a collection of design-conscious goods meant to cultivate a creative lifestyle. The name Poketo (pronounced “poh-keh-toe”) stems from the mispronunciation of “pocket” by Angie’s grandmother. It tied in perfectly with the first product ever created under Poketo: a series of artist wallets that fit right in your pocket—and Ted and Angie just loved the way it sounded. In addition to its online store, Poketo has four LA-based retail locations in DTLA, Koreatown, Culver City, Little Tokyo, each of which hosts art exhibitions, workshops and other events that serve to foster the local creative community. The new flagship, Poketo Project Space at ROW DTLA, is a concept space with rotating pop-ups by different brands, artists, designers, and makers.